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Alpine's - Buy Safe, Buy Sure (click to read)
Alpine Electronics is one of the world’s largest manufacturers of premium car audio, navigation, and information systems. This strict policy protects you, our valued customer, and Alpine’s unparalleled reputation for quality and service excellence.
It’s no secret that many Alpine products are available through some unauthorised dealers and online auction sites. The prices they offer are sometimes quite attractive, but remember, these merchants may not adhere to Alpine’s high standards of quality and accountability.

Unfortunately, from time to time, Alpine products are sold by dealers or internet sites that are not authorized by Alpine. In most cases, products sold by these unauthorized companies were not purchased directly from Alpine. Alpine products sold by unauthorized dealers are sometimes:

  • Purchased on a “grey” market from other countries and sold in Australia
  • Counterfeit products not produced by Alpine
  • Damaged, defective, or previously used products (called “B” stock products)
  • Products stolen from authorized dealers or other sources

Many times, the unauthorized dealers will attempt to remove or alter the serial number. Removal, alteration, or tampering of the original Alpine serial number will automatically void the warranty on that product. Unauthorized dealers may deceive consumers by implying the product is covered by Alpine’s warranty policy. Any products sold by unauthorized dealers are not entitled to Alpine warranty coverage. We are using our best efforts to prohibit companies from taking advantage of consumers, but these practices still exist.

We recommend you to be very careful when selecting a dealer prior to making your purchase.

Sound In Motion are part of the Exclusive Authorized Dealer Network

Alpine car audio and navigation products are sold in Australia through an exclusive network of authorized dealers selected by Alpine. The complexity of today’s automobiles and the sophistication of Alpine products require a knowledgeable dealer to aid in the selection, integration and installation of your system. Alpine dealers have been specifically chosen for their ability to present and install Alpine products and have the ability to maximize their performance in your vehicle. Alpine’s warranty policy covers only products purchased through our authorized dealer network. Therefore, Alpine assumes no responsibility for products purchased through unauthorized dealers or internet sites. Only dealers listed in our Store Locator section of our website are authorized to carry and sell Alpine products.


Alpine Electronics have taken a strong leadership role in the battle against unauthorized distribution:

Serial number tracking

Alpine products are identified with a distinct serial number that is applied to individual unit boxes and the units themselves. All serial numbers are represented both alphanumerically as well as UPC format

Hidden Serial Numbers

Alpine products also have a separate serial number embedded internally in each unit. This will allow easier tracking and product verification.


Before you make your purchase, we believe you should know the facts.

• You get what you pay for

When you buy from Sound In Motion you are dealing with an Authorised Australian Alpine Dealer, you’re protected. To begin with, you get a warranty. But that’s just the start. Equally as important, all Authorised Australian Alpine Dealers have a store where you can see, hear, and touch the product before you pay. What’s more, you know where to go if you have a problem. You know that the Authorised Australian Alpine Dealer’s premises that you visited today will still be there tomorrow, and that you’ll get to deal with local people every time.

The online sales environment, on the other hand, favours the seller. Quite often, online sellers will only list a post office box as their address; contact is through email, making it virtually anonymous. Online sellers don’t have to look you in the eye, so it’s much easier for them to shirk their responsibilities. Once you’ve parted with your hard-earned money, promises can evaporate.

In other words, a low purchase price doesn’t always mean a good deal. You only get what you pay for.

• Is the product compatible with Australian standards?

Alpine manufactures many different models for many different countries. It’s important that you know whether the product you’re buying is the Australian model. Even when products have the same or similar model numbers, they can have unique features, specifications, and compatibility requirements.

Alpine Australia guarantees that any product purchased from an Authorised Dealer meets Australian specifi cations and will perform as described. This is especially important if you’re building up a component system in your car; you need to be sure that all of the components will integrate correctly and give you the optimum result.

In addition, any electronic product sold in Australia must meet stringent national standards. Alpine Australia’s products are all tested and fully compliant to these standards, and carry the C-Tick mark. Products purchased online and through unauthorised dealers may not be compliant, and may in fact be illegal.

• Exclusive Alpine Australia Support

Alpine Australia pride themselves on the after-sales support offered by our Authorised Dealers. Alpine are there for you when you need them. When you buy from Sound In Motion an Authorised Australian Alpine Dealer you can be sure that any questions you have will be answered promptly and professionally.

Unfortunately, when you buy online or through an unauthorised dealer, neither Alpine Australia nor any Authorised Australian Alpine Dealer is able to provide after sales support.

• Buyer Beware

Don’t relinquish your Consumer Protection rights.

Australian consumers enjoy comprehensive rights and protection under the law. If you experience a problem with any product from any Australian supplier and you can’t resolve the issue to your satisfaction, you have the right to seek resolution through various government departments and legal channels.
Unfortunately, if you buy online and the product comes from offshore, you relinquish these rights, leaving you without protection should you experience an unresolvable problem with your supplier.

• Alpine premium expertise

A motor vehicle is a harsh environment, full of noise, movement, vibrations, and obstructions. No matter how much you invest in your mobile media, expert advice and installation can mean the difference between high quality audio and unsatisfactory racket.

Sound In Motion being an Authorised Australian Alpine Dealer has the specialist products, technical knowledge, and installation techniques to maximize the performance of your car audio and entertainment products. Our staff have also undergo intensive and thorough Alpine training, and receive regular technical data and product updates, so you can be sure you’re receiving the best and most accurate information available anywhere in the world.

Some online sellers are not so well informed. Their ‘facts’ can be misleading or just plain wrong. It’s important to consider whether you will receive the capable service and accurate advice you’re entitled to.

• Are you liable for GST and import duties?

All Australian Alpine Authorised Dealers are registered for GST, so all purchases are ‘above-board’ as far as the Australian Taxation Office is concerned. Online sellers, on the other hand, represent an additional risk because if the product comes from overseas, as the importer, you are solely liable for any GST and import duties and taxes on the purchase.

• Alpine Australia Warranty

Exclusive to Authorised Australian Alpine Dealers

Only Alpine products purchased from an Authorised Australian Alpine Dealer in Australia are covered by Alpine’s factory warranty.

Alpine register the serial number of every Alpine product which they sell in Australia as well as the Authorised Dealer the product was originally delivered to. The comprehensive Alpine Australia warranty ensures that if you have a problem, it will be resolved as quickly as possible.

Furthermore, if there’s a product update or recall, Sound In Motion your Authorised Australian Alpine Dealer will be there to support your purchase long after your money is handed over.

Alpine products purchased through unauthorised dealers are NOT covered by the Alpine Australia Warranty, or for repairs. If you purchase online and have a problem, you’ll need to return the unit to the seller for any warranty repairs.

For your own protection, you should research the terms of that warranty, and also learn whether you’ll be liable for any costly freight charges, and likely to experience long periods without your system.

Alpine Electronics is one of the world’s largest manufacturers of premium car audio, entertainment and information systems, in fact Mobile Media is all they do.

Their two most important assets are our customers and their reputation, and they value both equally.

That’s why here in Australia Alpine only offer their products for sale through a hand-picked network of Authorised Dealers like Sound In Motion.

This strict policy is in place to protect Alpine’s unparalleled reputation for quality and service excellence and in the long term – you.


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